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In 2016 we commissioned two parallel surveys, one in the UK and one in Germany, to explore the perspective of young working adults (20-30 years old) towards safeguarding their belongings, their understanding of, and attitude towards insurance. Our aim was to identify the opportunities and challenges for general insurers in providing insurance products and services to this key customer group.

The results of our UK study and a selection of related collateral, to help you better understand and serve this demographic, are listed below.

The results of our German study can be viewed here.

 

Summary

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In this survey we explore the the attitudes of 1,000 members of Generation Rent towards protecting their property, and towards the business and realities of insurance.

 

Press Releases                                                               

Point of View                                                                   

Here is the POV

Infographics

(Here are the Infographics)                                                                                                                                                                                          

Video Interviews                                                                       



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