Guidewire White Papers

Love, Hate or Indifferent, Still? The 2021 State of UK Insurance Customer Attitudes Study

Guidewire commissioned market research agency, Censuswide, to survey a representative sample of 1,000 UK insurance customers aged 18 to 55-plus years old. They were surveyed in Spring 2021. The aim of the survey is to provide the latest insights into how UK insurance customers view insurers, their products, and services. While the primary focus of this report is on the UK results, it is worth noting that Guidewire commissioned simultaneous, parallel reports, in France and Germany.

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