Where Do I Put My Digital Dollars? Solving P&C Insurers' Digital Strategy Dilemma
Melinda Smith May, 2017
Original Air Date:
Having a solid digital strategy is a necessity these days for every business. Studies show that insurers who employ successful customer engagement strategies are growing faster and increasing profitability at a higher rate than so-called digital laggards. It is no wonder insurance companies are embracing the digital evolution - but, how to prioritize your investments is not always crystal clear.
Join Glynda Gill, Guidewire’s Digital Strategy Director, as she introduces a framework, based on research and discussions with many of Guidewire’s 350+ global customers, to help organize your digital strategy thinking and help determine where to make your best investment.
This framework is not product-specific, but instead focuses on categories of investment that you can consider and how to prioritize between those categories.